The Doublemint chewing gum campaign was launched in 1914. The Doublemint twins were created in the 1930s and have become one of the most successful advertisements ever developed in the U.S. The Doublemint Twins, Jayne and Joan Boyd, were two identical twin spokes-models who appeared in a series of twelve Doublemint Chewing Gum commercials from 1959 through 1963. In these commercials they played tennis, rode bicycles, and sliding on toboggans as they sang the company’s jingle, “Double your pleasure, double your fun with Doublemint Gum.” In 1963, the Boyd twins were dropped from the Wrigley Company advertising campaign.Wrigley Company brings back the Double mint Twins advertisements.
Orbit
Orbit's advertising features "Vanessa", a perky spokeswoman. Vanessa always finds herself at "the scene of the grime" in her never-ending search to prove that “Orbit leaves your mouth feeling clean…no matter what.” Since its launch in September 2001, Orbit has quickly become a success and is now one of the top five chewing gum brands in the United States. Orbit gum is also enjoyed by millions of people throughout Europe and the Middle East.
Bubblicious
After a seven year gap, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete for the bubble-gum brand. As part of the first edition, James and Bubblicious held a charity bubble-blowing event one Friday between the New York Police Explorers program and the Randall's Island Sports Foundation in New York's Times Square. At the event, Bubblicious gave away samples of its newest flavor, Carnival Cotton Candy, to the crowd in Times Square in pink bubble balloons. James' appearance with the launch of a print and Internet advertising campaign, was entitled B-Explosive. Created by J. Walter Thompson in New York, B-Explosive came out in mid-July. The campaign starts James' career and achievements as well as the explosive flavor of Bubblicious, America's No. 1 selling bubble gum. Each ad features James showing off his best moves—including blowing bubbles. James' appearance with the launch of a print and Internet advertising campaign, was entitled B-Explosive. Created by J. Walter Thompson in New York, B-Explosive came out in mid-July. The campaign starts James' career and achievements as well as the explosive flavor of Bubblicious, America's No. 1 selling bubble gum. Each ad features James showing off his best moves—including blowing bubbles.
Hubba Bubba
The Hubba-Bubba Gum Fighter is a series of old Western movies like High Noon, “The Hubba-Bubba Gum Fighter” used Hubba-Bubba Bubble Gum instead of a gun to beat the bad guys in this Wrigley Chewing Gum Company commercial, created by the BBD & O ad agency in 1979. An actor, Don Collier would face his enemies in a "Blow-up" instead of a "Shoot-out" of course, the bad guys were always chewing another brand of chewing gum, which couldn't make a bigger bubble than the Hubba Bubba Fighter's(Hubba-Bubba Gum). At the end, the outlaw's bubbles usually broke first and covered their faces in sticky goop. As the defeated outlaws ran into the sunset, the cheering people surrounded the Gum Fighter who remarked "Big Bubbles, No Trouble." How do you make six feet of bubble gum even more fun? You triple the flavor! Triple Treat, is the new Bubble Tape product from Hubba Bubba. Triple Treat's multi-colored flavor crystals deliver the three great tastes of strawberry, watermelon, and blueberry in every bite. Bubble Tape is loved by kids of all ages, it's their favorite gum item and they are sure to eat every bit of the new Triple Treat. Hubba Bubba Bubble Tape comes in a fun clam-shell shaped dispenser at a suggested retail price of 89 cents per container. New Hubba Bubba Max Cherry-Lemonade is also bringing flavor news to kids bubble gums. Building on the success of Hubba Bubba Max's first chunk bubble gum offerings in three combo flavors; Strawberry-Watermelon, Sour Double Berry, Grape Berry, and new Cherry-Lemonade will be available in a 5-piece package at a retail price of 49 cents, and a 10-piece pack at a suggested retail price of 89 cents.
